Hey,
looks and style matters insofar as they initially help you to get a foot in the door. You'll get more dates by having better looks and style.
But once you have a foot in the door, whether by looks or not, it doesn't matter much. Other factors are much more important for success, such as sexual aggressiveness, masculine confidence, leadership, dominance... Looks alone will not get you there.
And you need to have a plan. You cannot lead without a plan.