Psychology question

[readjusting]

Today I was at the gym, and I saw the ad TV:
"Women's Day - Appreciate her, Commend her, Support her"
And the pictures of 3 women: one old, one fat, one ugly.

I wondered, why they didn't put the hot girls pictures. My guess: It related to the audience. Hot girls got all 3, so they didn't really need it. Ugly girls needed it.
BUT
Cosmo always put the hot girl pictures. Because it is aspiring, it is the girl's best self.
Same audience.

They put ugly girls to the women's day ad, but they put hot girls to the magazines. What is the reason?

 

[Richard]

Today I was at the gym, and I saw the ad TV:
"Women's Day - Appreciate her, Commend her, Support her"
And the pictures of 3 women: one old, one fat, one ugly.

I wondered, why they didn't put the hot girls pictures. My guess: It related to the audience. Hot girls got all 3, so they didn't really need it. Ugly girls needed it.
BUT
Cosmo always put the hot girl pictures. Because it is aspiring, it is the girl's best self.
Same audience.

They put ugly girls to the women's day ad, but they put hot girls to the magazines. What is the reason?

The audience wasn't for women first and foremost; it was dedicated to men. Think about what they said "Appreciate her, commend her, support her," and most of that is dedicated to girlfriends, family, and social circle just based on context. Anyway, that ad was probably designed to get men to think about all of the women in his life and not just the ones he's taking to bed.

Cosmo has a different audience and is intended to get women to become the type of woman a man wants to take to bed. Two different target audiences, two different messages and thus, two different approaches.

-Richard

 

[readjusting]

Yeah, that explains