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- May 21, 2023
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Tinder is notoriously secretive about the treasure trove of data they sit on. But every year they release a report called the Year in Swipe, summarizing the trends in online dating. It's somewhat cryptic as they don't actually share the statistics, but gives some interesting insights about the way OLD is heading.
In their recent (and cringy as fuck) report from December, they introduced some new concepts which apparently are gaining traction among Gen Z.
"Loud Looking"
I wouldn't be surprised if this mainly refers to women though, given that Tinder is 25% women and 75% men. They're probably realising that they have the bargaining power advantage in online dating.
"Kiss-Met"
Good new for daygamers! This probably also bodes well for instadates and SDLs.
"Nano-Ships"
Again, this seems to indicate that Gen Z girls are tired of the predictable, monotonous dating structure of 90% of simpy guys.
So the key is pattern interrupts. Being able to pull a girl out of her routine and deliver a whirlwind romance is the high-leverage skill, more important than ever.
This reinforces the importance of having a carefully-curated social media presence with quality social proof if you want success on dating apps. Less important for cold approach (assuming you had a strong in-person interaction establishing some similarity and comfort), though still a bonus to have a good social media presence.
This stuff is IN!
"Golden Retriever type"... What the actual fuck is that.
And then we have the top five emojis:
Then the report ends with some statistics about changes in bio mentions. Nothing particularly stands out to me except for one:
Anyway, this report seems to more or less confirm what we've already been discussing about recent dating trends. Nowhere did it mention any concerns about promiscuity, "slut-shaming" or inequality of the sexes. That stuff is no longer at the forefront of Gen Z minds. Clearly girls today are far more concerned with comfort, trust, emotional connection, good communication skills, and they want to have fun, exciting, spontaneous experiences.
Interested to hear what you guys think.
In their recent (and cringy as fuck) report from December, they introduced some new concepts which apparently are gaining traction among Gen Z.
"Loud Looking"
So basically, Gen Z is more vocal and upfront about what kind of relationship they are looking for.#1. SINGLES ARE LOUD LOOKING – LEAVING GUESSING GAMES IN BRAT SUMMER
Looking for… anything but uncertainty! Last year was all about being the main character, living for the plot. This year, we’re in the director’s chair—taking charge of our dating journeys, knowing exactly what we want, and saying it loud and clear. "Looking for..." was Tinder’s top bio mention in 2024, showing that people were being upfront from the start. And in 2025, nearly 20% of surveyed singles reported they are planning to manifest love by making vision boards, with trust, physical attraction, and shared values being the top must-haves in dating. Singles are matching with purpose–clearing out empty chats (only quality convos allowed!)–and with over half of these singles setting boundaries upfront, mixed signals are staying in 2024.
In 2024, singles were caught in an "Assumptions Epidemic," with green flags getting mistaken for red ones. Case in point: Our Green Flags Study found that 65% of women thought men were mostly after casual flings, but only 29% of men actually said that was what they wanted.
Fast forward to now, Loud Looking has turned up the volume on dating possibilities leaving no room for silent signals. Situationships? They’re finally on their way out!
I wouldn't be surprised if this mainly refers to women though, given that Tinder is 25% women and 75% men. They're probably realising that they have the bargaining power advantage in online dating.
"Kiss-Met"
So despite this trend towards more upfront clarity, girls are still longing for spontaneity, unplanned adventures, and unconventional dates.#2. SOME CALL IT FATE, WE CALL IT A KISS-MET
Dating rules? Who is she? Planned-but-unplanned is the vibe for 2025. A new relationship begins every 3 seconds on Tinder, setting the stage for those “OMG, did we really just do that?” moments. Sure, your meet-cute might start online, but what happens next? Enter the Kiss-met! This year, dating was all about embracing the magic of the unplanned. Singles will move away from strict dating “rules” and dive into authentic, spontaneous connections. Think sweaty hike dates–which nearly 40% of surveyed singles are planning to prioritize in 2025–pottery classes that get messy (in the cutest way, with 34% of singles planning on it), and vintage shopping trips that turn into fun little fashion shows. 2 2025 is trending towards the real, unscripted moments that make dating so memorable.
Good new for daygamers! This probably also bodes well for instadates and SDLs.
"Nano-Ships"
This takes the prize for most retarded name. Might as well call it "Simp-ships"...#3. NO ROMANTIC CONNECTION IS TOO SMALL TO DEFINE IN THE WORLD OF NANO-SHIPS
Reclaiming romance in all its forms! Whether it’s that quick spark with someone on the subway that you call an “eyecontactship” to the person who regularly texts you “good morning” that you call your “textuationships”, 2024 showed us that even the smallest romantic moments can be meaningful. In 2025, we can expect Nano-ships to keep thriving as singles enjoy the fun of these micro-connections while searching for their forever person. Every glance, every random coee chat—each little moment has its own vibe. With nearly a quarter of surveyed singles focused on finding positivity and joy in the world, they’re bringing an optimistic outlook to dating and relationships, appreciating the little sparks along the way.
Again, this seems to indicate that Gen Z girls are tired of the predictable, monotonous dating structure of 90% of simpy guys.
So the key is pattern interrupts. Being able to pull a girl out of her routine and deliver a whirlwind romance is the high-leverage skill, more important than ever.
So basically, more girls stalking a guy's Instagram/Facebook and asking for their friends' approval before meeting up with him IRL.#4. DATING IS A TEAM SPORT
The starting line up? Virgos, Geminis, Leos, Sagittariuses, and yes, Scorpios… Daters are streamlining their roster, with nearly a quarter of surveyed singles choosing fewer, more meaningful connections to keep their energy and excitement for dating alive. This means singles need to bring their best selves—not just to impress their date but also to win over the whole village that comes with them! In 2024, almost 60% of surveyed singles turned to friends for dating advice, and nearly 20% even asked a friend to pre-screen their date by checking out their social media proles! Friends are oficially the emotional support MVPs of dating, with nearly 50% of singles saying they plan to rely on their friends to navigate the dating world in 2025.
This reinforces the importance of having a carefully-curated social media presence with quality social proof if you want success on dating apps. Less important for cold approach (assuming you had a strong in-person interaction establishing some similarity and comfort), though still a bonus to have a good social media presence.
Read up on your astrology bullshit, gents
This stuff is IN! IT'S THE AGE OF THE SIMP#5. COMMUNICATION IS QUEEN
Don't even need to expand on this one.
"Golden Retriever type"... What the actual fuck is that.
And then we have the top five emojis:
1.“This is me… if you even care
2. ☁ “The highs and the lows ☁” The black cloud emoji came up in bios reecting a realistic take on dating. This year, people aren’t afraid to acknowledge the highs and the occasional lows—because, let’s face it, dating isn’t always sunny!
3.“Adventures await
4.“Here for real connections
5.“Late night DMCs welcome
Then the report ends with some statistics about changes in bio mentions. Nothing particularly stands out to me except for one:
This is a nice insight, actually. If you plan on running the Five Love Languages routine, good chance that if you start by saying that yours are quality time and touch/skinship, she will say the same back. Easy way to set a frame of her qualifying to you.
Anyway, this report seems to more or less confirm what we've already been discussing about recent dating trends. Nowhere did it mention any concerns about promiscuity, "slut-shaming" or inequality of the sexes. That stuff is no longer at the forefront of Gen Z minds. Clearly girls today are far more concerned with comfort, trust, emotional connection, good communication skills, and they want to have fun, exciting, spontaneous experiences.
Interested to hear what you guys think.
