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Tinder's Year in Swipe 2024 - "Loud Looking, Kiss-met, and Nano-ships"

Atlas IV

Cro-Magnon Man
Cro-Magnon Man
Joined
May 21, 2023
Messages
373
Tinder is notoriously secretive about the treasure trove of data they sit on. But every year they release a report called the Year in Swipe, summarizing the trends in online dating. It's somewhat cryptic as they don't actually share the statistics, but gives some interesting insights about the way OLD is heading.

In their recent (and cringy as fuck) report from December, they introduced some new concepts which apparently are gaining traction among Gen Z.

"Loud Looking"
#1. SINGLES ARE LOUD LOOKING – LEAVING GUESSING GAMES IN BRAT SUMMER 👀

Looking for… anything but uncertainty! Last year was all about being the main character, living for the plot. This year, we’re in the director’s chair—taking charge of our dating journeys, knowing exactly what we want, and saying it loud and clear. "Looking for..." was Tinder’s top bio mention in 2024, showing that people were being upfront from the start. And in 2025, nearly 20% of surveyed singles reported they are planning to manifest love by making vision boards, with trust, physical attraction, and shared values being the top must-haves in dating. Singles are matching with purpose–clearing out empty chats (only quality convos allowed!)–and with over half of these singles setting boundaries upfront, mixed signals are staying in 2024.

In 2024, singles were caught in an "Assumptions Epidemic," with green flags getting mistaken for red ones. Case in point: Our Green Flags Study found that 65% of women thought men were mostly after casual flings, but only 29% of men actually said that was what they wanted.

Fast forward to now, Loud Looking has turned up the volume on dating possibilities leaving no room for silent signals. Situationships? They’re finally on their way out!
So basically, Gen Z is more vocal and upfront about what kind of relationship they are looking for.

I wouldn't be surprised if this mainly refers to women though, given that Tinder is 25% women and 75% men. They're probably realising that they have the bargaining power advantage in online dating.

"Kiss-Met"
#2. SOME CALL IT FATE, WE CALL IT A KISS-MET 🪄

Dating rules? Who is she? Planned-but-unplanned is the vibe for 2025. A new relationship begins every 3 seconds on Tinder, setting the stage for those “OMG, did we really just do that?” moments. Sure, your meet-cute might start online, but what happens next? Enter the Kiss-met! This year, dating was all about embracing the magic of the unplanned. Singles will move away from strict dating “rules” and dive into authentic, spontaneous connections. Think sweaty hike dates–which nearly 40% of surveyed singles are planning to prioritize in 2025–pottery classes that get messy (in the cutest way, with 34% of singles planning on it), and vintage shopping trips that turn into fun little fashion shows. 2 2025 is trending towards the real, unscripted moments that make dating so memorable.
So despite this trend towards more upfront clarity, girls are still longing for spontaneity, unplanned adventures, and unconventional dates.

Good new for daygamers! This probably also bodes well for instadates and SDLs.

"Nano-Ships"
#3. NO ROMANTIC CONNECTION IS TOO SMALL TO DEFINE IN THE WORLD OF NANO-SHIPS 🤏

Reclaiming romance in all its forms! Whether it’s that quick spark with someone on the subway that you call an “eyecontactship” to the person who regularly texts you “good morning” that you call your “textuationships”, 2024 showed us that even the smallest romantic moments can be meaningful. In 2025, we can expect Nano-ships to keep thriving as singles enjoy the fun of these micro-connections while searching for their forever person. Every glance, every random coee chat—each little moment has its own vibe. With nearly a quarter of surveyed singles focused on finding positivity and joy in the world, they’re bringing an optimistic outlook to dating and relationships, appreciating the little sparks along the way.
This takes the prize for most retarded name. Might as well call it "Simp-ships"...

Again, this seems to indicate that Gen Z girls are tired of the predictable, monotonous dating structure of 90% of simpy guys.

So the key is pattern interrupts. Being able to pull a girl out of her routine and deliver a whirlwind romance is the high-leverage skill, more important than ever.

#4. DATING IS A TEAM SPORT 🥇

The starting line up? Virgos, Geminis, Leos, Sagittariuses, and yes, Scorpios… Daters are streamlining their roster, with nearly a quarter of surveyed singles choosing fewer, more meaningful connections to keep their energy and excitement for dating alive. This means singles need to bring their best selves—not just to impress their date but also to win over the whole village that comes with them! In 2024, almost 60% of surveyed singles turned to friends for dating advice, and nearly 20% even asked a friend to pre-screen their date by checking out their social media proles! Friends are oficially the emotional support MVPs of dating, with nearly 50% of singles saying they plan to rely on their friends to navigate the dating world in 2025.
So basically, more girls stalking a guy's Instagram/Facebook and asking for their friends' approval before meeting up with him IRL.

This reinforces the importance of having a carefully-curated social media presence with quality social proof if you want success on dating apps. Less important for cold approach (assuming you had a strong in-person interaction establishing some similarity and comfort), though still a bonus to have a good social media presence.

And it’s not just friends you have to impress—cosmic alignment matters too! Nearly 40% of singles say that "astrology love predictions" will likely shape their dating choices in 2025. 2 But this should be music to the ears of Virgos, Geminis, Leos, Scorpios, and Sagittariuses, who received the most Likes on Tinder among star signs in 2024!
Read up on your astrology bullshit, gents ✨✨ This stuff is IN!

#5. COMMUNICATION IS QUEEN 👑
IT'S THE AGE OF THE SIMP

The bar has officially been raised and only the goodest boy will win! If 2024 was all about healing, then 2025 is the year to show up ready. Those who’ve done the work aren’t settling—they’re seeking out others who bring that same energy and intention to each connection. Singles are prioritizing trustworthiness (40%), physical attraction (35%), shared values (31%), emotional availability (30%), and shared interests (28%) –among surveyed participants–when dating this year. 2 Meanwhile, deal-breakers like bad hygiene (50%), rudeness (44%), and too much talk about an ex (34%) are major icks. 2 And while nancial stability is valued, 22% of singles also want a partner who knows when to log o and set work boundaries. 2 At the core of dating in 2025 is a focus on clear, honest communication. It’s no wonder nearly 45% of singles are seeking a “Golden Retriever type” in 2025—someone loyal, friendly, energetic, and brimming with optimism!
Don't even need to expand on this one.

"Golden Retriever type"... What the actual fuck is that.

And then we have the top five emojis:

1. 🎀 “This is me… if you even care 🎀” Young singles leaned into the playful charm with a touch of mystery of being coquette…if you even care!
2. ☁ “The highs and the lows ☁” The black cloud emoji came up in bios reecting a realistic take on dating. This year, people aren’t afraid to acknowledge the highs and the occasional lows—because, let’s face it, dating isn’t always sunny!
3. 🎒 “Adventures await 🎒” Backpacking around or ready for life’s next journey, the backpack emoji trended among those looking for adventure-loving matches. Whether it’s a hike or an overseas trip, daters are packed and ready.
4. 🖐 “Here for real connections 🖐” Hand open and honest—this emoji grew popular among those seeking openness and transparency. A “no games” vibe radiates from these proles, encouraging a genuine connection from the get-go.
5. 🦉 “Late night DMCs welcome 🦉” Late-night chats and thoughtful insights gave the owl emoji a prime spot. This symbol became a calling card for night owls and those who value wisdom and deep conversations.

Then the report ends with some statistics about changes in bio mentions. Nothing particularly stands out to me except for one:

Top Love Styles
1. Time Together
2. Touch
3. Thoughtful Gestures
4. Compliments
5. Presents
This is a nice insight, actually. If you plan on running the Five Love Languages routine, good chance that if you start by saying that yours are quality time and touch/skinship, she will say the same back. Easy way to set a frame of her qualifying to you.

Anyway, this report seems to more or less confirm what we've already been discussing about recent dating trends. Nowhere did it mention any concerns about promiscuity, "slut-shaming" or inequality of the sexes. That stuff is no longer at the forefront of Gen Z minds. Clearly girls today are far more concerned with comfort, trust, emotional connection, good communication skills, and they want to have fun, exciting, spontaneous experiences.

Interested to hear what you guys think.
 

alexlaguma

Tool-Bearing Hominid
Tool-Bearing Hominid
Joined
Apr 20, 2024
Messages
132
"Golden Retriever type"... What the actual fuck is that.

Its a stupid fucking line that girls seem to have picked up over the last year or so. "i'm looking for golden retriever energy". A golden retriever being a particular breed of dog, which is big, friendly and energetic.

I just roll my eyes at half the nonsense this Gen Z come out with (sounding very grumpy old man there i know!)
 

Atlas IV

Cro-Magnon Man
Cro-Magnon Man
Joined
May 21, 2023
Messages
373
Its a stupid fucking line that girls seem to have picked up over the last year or so. "i'm looking for golden retriever energy". A golden retriever being a particular breed of dog, which is big, friendly and energetic.

I just roll my eyes at half the nonsense this Gen Z come out with (sounding very grumpy old man there i know!)
Oh got it.

So if my profile reads "golden retriever type looking for his bitches in heat" that's fair game, right? 😂
 

isildur1

Tool-Bearing Hominid
Tool-Bearing Hominid
Joined
Jun 13, 2024
Messages
218
so glad i left online game for daygame

not saying people can't have success online but i find it far more mentally intensive and demoralising than daygame for me personally.
 
the right date makes getting her back home a piece of cake

Skills

Tribal Elder
Tribal Elder
Joined
Nov 11, 2019
Messages
5,068
This actually re inforces the trends i have been talking about, more conservative gen.. This seems that these girls easy to game TBH... I would mention that you in bio i am like a golden retriever or something to that effect and why in a cool way...if you follow the suggestions on the online structure you should be able to get this women out...
.
 

isildur1

Tool-Bearing Hominid
Tool-Bearing Hominid
Joined
Jun 13, 2024
Messages
218
Online works but it's not fun.
Simple as that.
even as someone who's had a bit of success from online i can't help but feel it's been a net benefit to men's dating and self development community- prior to the introduction of dating apps in 2014 men's dating forums used to be buzzing, the more advance the apps came pua became on a steep decline and i noticed more people just only utilising online dating as their only mode to get women and refusing to improve their social skills or create any essence of community and go out be actively proactive in their pursuit of women .

No doubt if online dating didn't exist more men would be on this forum and there would be more of a community essence as a whole- nowadays things feel dead with online dating having killed a lot of men's drive imo .
 

POB

Chieftan
Staff member
tribal-elder
Joined
Nov 13, 2019
Messages
1,354
even as someone who's had a bit of success from online i can't help but feel it's been a net benefit to men's dating and self development community- prior to the introduction of dating apps in 2014 men's dating forums used to be buzzing, the more advance the apps came pua became on a steep decline and i noticed more people just only utilising online dating as their only mode to get women and refusing to improve their social skills or create any essence of community and go out be actively proactive in their pursuit of women .

No doubt if online dating didn't exist more men would be on this forum and there would be more of a community essence as a whole- nowadays things feel dead with online dating having killed a lot of men's drive imo .
Agree 100%, but it's not the 00s anymore.
So no turning back now.
 
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