What I'm getting from this discussion:
1) guys that know how to run live game tend to struggle to get results on apps. Why? Because they think that they are projecting the same self-image on a virtual environment. Wrong.
2) those same guys, once struggling with apps, take a hit to their inner game. This is something that doesn't happen too often on live game with intermediates and advanced who already have experienced success.
2) too many people still putting too much focus on texting and other shenanigans. Apps are about pictures and numbers. If they dig your pictures, and you are putting in the numbers, you can run meh texting and they still gonna meet with you. If they are neutral about your virtual self, you have an uphill battle with your texting.
3) social media is not the same as apps. Apps are pure online. SM is a mix of online and social, even if done on a virtual environment. Very different approaches (only a few things overlap).
The purpose of online is to create a virtual archetype of your best self. Your pictures are there for this sole purpose. If you are short, bald, ethnic, etc, etc, own it, and run it with pride (like you would in real life). Girls that dig that archetype are gonna match and meet with you.
E.g. I'm tall, bulky and kinda nerdy. So that's what I run in all my virtual profiles. I'm not a tattooed bad boy. I'm not a sensitive romantic poet. I'm not the super extrovert who wants to be the centerpiece of the party. Tall, big, muscular, somewhat nerdy....all that in their faces right from the get go.