To answer the original question posed in this topic, yes I think pickup has gotten more difficult over the past 10 years.
I live in Australia and I started learning and applying game (intentionally) in early 2007 here and on overseas trips. So this relates to my experience living in Australia.
Back in 2010-2012, I think the effect of pickup peaked. I had good game back then, but my game is significantly better now and I’m far more confident but I still had more success in terms of number of lays, how much easier and smoother those lays came and how many more women seemed available to me. However, I think the quality of girls I pull now is much better though.My guess as to why cold approach pickup has become more difficult are the the following reasons:
- The permeation of (intentional & strategic) game throughout the culture of the english speaking world has become widespread. Back then, mentioning “game” to my friends or other guys - it was novel and guys were dubious if it worked and even when they tried it, they had modestly improved results. In contrast to now, EVERY young guy, even in high school (my younger brother & sister report this to me) knows and studies game and/or redpill and is aware of it at some level and most are actively improving it, consciously or unconsciously by trial and error or by studying. More men are more aware of the nature of women - and I think women have responded by more actively camouflaging their hypergamous behaviour. It’s almost impossible for a single guy who has friends, social media, youtube, tiktok etc. to not stumble across game content or Redpill content in some form. They would almost have to be trying to ignore it to avoid it.
- More guys approaching more often. Above-average women or better, in Australia at least, have been cold approached in public during the day dozens of times before leaving high school. Every girl I’ve dated here has been approached by guys during the day many times before me (and after me). They tell me all these funny stories about “this guy did this” or “this guy did that” that approaches them during the day and they honestly think it was different to what I did (lol, it’s not - I picked them up the same way, I was just smoother or better looking). Girls have seen game and are alot wiser to trad game techniques. On the upside, most guys they tell me that approach them ask them for directions as an opener - and then transition to game. There is also alot less goodwill awarded to guys that cold approach - in contrast to 10 years ago when it was rarer and guys were less skilled or brave doing it.
- So many more guys are more aware of their presentation (here) - they look, dress, smell and get better haircuts and go to the gym more (on average) than 10 years ago. Far more guys are doing martial arts than ever (rather than playing sport). The gym especially - most guys here now go to the gym regularly and many of those guys do steroids. Steroid use is EVERYWHERE now. I don’t do steroids, so I might be lagging behind in this area but it’s a massive change from 10 years ago. I looked back at old club photos of all the places I would go back then and noticed how everyone of all ages was so slim - there were few, if any, bulky roided men anywhere. In contrast to now - you can’t go to a club without a significant portion of guys on moderate-heavy steroids, well dressed, at least basic game and earning good money. Which I think relates to the previous point about permeation of game further throughout the culture. Competition among men has become much sharper. On the flipside, there are more guys that are herbivores playing video games in their basements than 10 years ago.
- Online dating. I think online dating has been a double-edged sword, mostly for the worse. As I think Skills mentioned, less girls (not all) that are DTF are going to clubs, bars or parties to satisfy their sexual urges - why would they when they can go on Tinder or Bumble and just pick one of the guys she’s been stringing along for easy anonymous sex - none of her friends/social circle will know and she might even like the guy and she’ll think it’ll lead to something (incorrectly). She doesn’t even have to leave her house to pick him, and there’s no chance of rejection for her, which we all know is extremely important to women. However, this reliance on online dating has somewhat weakened mens & women’s in-person social skills aswell.
- Attention - this relates to online dating aswell. If game for men = emotionally stimulating women & exchanging our time/attention/validation for women’s sex - it’s gotten worse for men. Women have a plethora of avenues for marshalling attention to satisfy their need for validation - insta, tiktok, facebook, dating apps etc. A survey revealed recently that 45%+ of women using dating apps admitted they are solely using them for “fun” or to “pass time” and have never or have no intention (in future) of meeting men from the apps, which I’ve seen from so many girls I know. We all know what that really means - women are using dating apps as another source of attention and validation - readily available in their pocket. I would think this means they need less validation from real life men in person, which means lower level game is less effective.
- Young women have far more money than ever & are working longer hours - almost every reasonably attractive young woman has got far more money than 10 years ago. Whether it’s feminism/gender parity job position requirements, making money from instagram, tiktok or youtube ad revenue, onlyfans, selling pics over social media, sugar babies etc. - so many young women here are much richer than their counterpart young men - by a long way, which wasn’t the case 10 years ago, which can often mean these girls are pricing themselves out of the market for guys near their age because girls mostly only want guys that earn more money than them.
On the upside, girls are also less likely to be stunned, weird or nervous when approached because they have an idea of what’s coming - which means much less initial awkwardness from them, in my experience.
This doesn’t mean pickup now and in the future has a bleak outlook. On the contrary, I agree with what Warped Mindless said earlier, higher level game is so much more effective than it was years ago - it’s just the barrier of entry is higher.
Covid
I’ve found that Covid definately changed pickup for the worse, as Teev said earlier. I’ve found clubs are less busy, with a higher ratio of males in clubs than I’ve ever seen before. Clubs are more difficult to move around in due to people limits for each room, much longer lines, much more security and enforced public mask wearing. People (mostly girls) just get tired of waiting in lines to move to other parts of the club and being told to cover their face with masks and just leave the club entirely, from what I’ve seen.
I’ve also found less girls solo during the day - this may be due to less long term overseas born students (due to returning to their home country for covid) and girls more likely to take every opportunity to socialise with friends/family when leaving the house during the day due to in person socialisation deficits from being in solitary lockdowns and work from home orders.
I’ve seen a much higher level of girls being dumped by their long term (co-habitating) boyfriends (not husbands though). It seems alot of guys found they didn’t really like their long term girlfriends after being forced into lockdown and stay at home orders and had to spend most of their time together.
To conclude, I think guys with higher level game (hopefully most of us here) are doing much better than ever before but the barrier of entry and learning is much higher than it was 10 years ago. So guys really need to be novel and different than the average guy and it will take you much further.