I am one of them, and I grew up with Youtube and Social Media. It is true that men these days are exposed to dating advice more than say 2007. But the advice shared on Youtube is nothing like the real shit you would find here, or back in the days, on mASF. The advice on youtube is either watered down or a perverted version of what comes out of the pickup community (here referring to "neo-direct game" and all the crap).
I occasionally do see some men who use their newly acquired pu knowledge in field. You can spot them from afar. Some even want to teach me their magic (lol).
And they all suck.
It is nothing like what the initial community teaches or attempted to teach.
Hence I kind of fail to see how this factor (or men being more easily exposed to #crappy" pick up advice) has any impact on the overall difficulty in field.
From my experience - I haven’t seen this.
I’ve actually overheard (with my own ears) many guys, in clubs and daygame, spitting real game - no magic tricks, no peacocking and no gimmicks.
I’ve seen alot of guys that aren’t doing good approaches, but they have good verbals after that, so it’s gets the job done.
Like I said in another post, it’s the guys that do smooth approaches that you don’t really see because you just write it off that they knew them so those approaches aren’t visible unless you overhear their convo.
I see friends of friends or guys in clubs (most of my mates are married or in ltr’s) who start talking to a very attractive girl, I see them 20-30 mins later leaving with them. I ask my friends if they knew each other - nope, just cold approaches.
Now I never heard what they said, but I wouldn’t know it even happened unless I was looking for people doing game.
I think it’s a huge mistake to dismiss the fact that game and knowledge about game is now widespread because it’s everywhere.
Guys in first world english speaking countries - like Australia where I live - all have time, money and great educations, so the next thing we want handled is being able to consistantly and strategically pull and that info is absolutely everywhere.
No-one does that mystery method shit - they wouldn’t even get let into a club here dressed like a peacocked magic-doing loser. Plus finding Mystery info would be harder than finding better quality and more recent seduction material anyway.
It’s all over Youtube, tiktok, twitter, Amazon the news, television and google.
It may be the case that in non-english speaking Europe, that game principles aren’t widespread - I’ve seen that in the Scandinavians and Germanics coming here on working visas - the guys have zero game and the girls have rarely, if ever, been cold approached in their own countries - other than by non-natives or refugees.
The point is - it is getting more competetive with other men because their game is getting better and they’re approaching more.
While less women are coming out due to social media & dating apps giving them the attention and any quick sex they want, without being seen or judged by their social circle.
So saying nothing has changed in the dating market and it’s rare that guys know game is just not true.